--- title: "PR made easy for startups with Top Trick" id: "423883" type: "post" slug: "pr-made-easy-for-startups-with-top-trick" published_at: "2025-08-11T16:40:32+00:00" modified_at: "2025-08-11T18:40:32+00:00" url: "https://seedlegals.com/resources/pr-made-easy-for-startups-with-top-trick/" markdown_url: "https://seedlegals.com/resources/pr-made-easy-for-startups-with-top-trick.md" excerpt: "Former journalist Priscilla Pollara shares how her startup, Top Trick, helps founders master PR—making it simple, affordable, and effective for early-stage businesses." taxonomy_category: - "Founder Interviews" - "Video Zone" --- 2 min read Expert reviewed This article has been fact-checked by a SeedLegals subject matter expert. [Meet our experts](https://seedlegals.com/authors-and-experts/) and learn more about our review process and quality assurance in our [editorial policy](https://seedlegals.com/editorial-policy/) . # PR made easy for startups with Top Trick Published: Aug 11, 2025 Contents [#](#) [Key takeaways](#key-takeaways) [Why PR matters for founders](#why-pr-matters-for-founders) [Making PR work on a startup budget](#making-pr-work-on-a-startup-budget) [Common PR pitfalls to avoid](#common-pr-pitfalls-to-avoid) [Turning story into growth](#turning-story-into-growth) [Co-Founder and CEO Anthony Rose Co-Founder and CEO](https://seedlegals.com/resources/author/anthony/) For many founders, building a great product is only half the battle—the other half is making sure the right people hear about it. Without a clear story or media presence, even the best ideas can go unnoticed. Enter [Priscilla Pollara](https://www.linkedin.com/in/priscilla-pollara500/) , a former BBC journalist turned PR strategist and founder of [Top Trick](https://www.linkedin.com/company/top-trick/) . She helps entrepreneurs cut through the noise by crafting compelling brand narratives, targeting the right channels, and making press coverage achievable for startups without big budgets. In this conversation with **[Anthony Rose](https://seedlegals.com/resources/author/anthony/)**, Priscilla shares insider tips on how founders can take control of their own PR, avoid common pitfalls, and create messaging that turns curiosity into customers. # **Key takeaways** ## **Why PR matters for founders** - Even the best ideas can fail to gain traction if no one hears about them. - PR isn’t just for big brands—early-stage founders can use it to build credibility and trust. - The key is telling a story that’s relatable, relevant, and resonates with your target audience. ## **Making PR work on a startup budget** - You don’t need expensive agencies—founders can take a DIY approach with the right guidance. - Start by identifying the platforms and publications your audience actually uses. - Focus your efforts on a few high-impact opportunities rather than trying to be everywhere. ## **Common PR pitfalls to avoid** - Pitching without a clear, newsworthy angle will get ignored. - Overloading journalists with too much information reduces your chances of coverage. - Avoid generic messaging—your uniqueness is your advantage. ## **Turning story into growth** - A consistent PR strategy builds momentum and keeps your brand top of mind. - Founders who invest in telling their story often see benefits beyond press—like stronger partnerships and investor interest. - The right message, delivered to the right audience, can turn curiosity into customers. ##### SeedLegals events ### Connect with fascinating founders Sign up to our newsletters and get the best of SeedLegals events delivered directly to your inbox By subscribing, you agree to receive information from SeedLegals. 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